Consumers love their cellphones and there’s a growing behavior to play more games in them. The free-to-play strategy model changed the whole market for mobile games and proof of it is that “the average time spent playing in a typical day has increased 57 percent to over two hours per day in 2014 versus one hour and 20 minutes in 2012.” States the NPD GROUP – Global Information Company.
“Mobile is a fast paced universe and the users like to be well informed with fast & trustworthy information. With more than 10.000 new games submitted every month to the iOS and Android Apps stores, we felt that something could be done to help users finding games they really enjoy”. Those are the thoughts of Antoine Moreau, CEO of OLA mobile.